The global denim jeans market is projected to reach $83.2 billion by 2026, growing at a CAGR of 4.7% [1][2]. This growth is driven by a growing interest in casual clothing, an increase in female employment, greater urbanization, and rising fashion consciousness [2][3].
The online channel remains a smaller share of the denim market but is expected to grow at an annual rate of 9.2%, driven by the increasing number of consumers using the internet and consulting various shopping sites [2]. The US market is estimated at $16.4 billion in 2021, while China is forecast to reach $18.4 billion by 2026 [1][2].
"The growing interest towards a casual look is fueling the sales in the market," reports PR Newswire [3]. "Rising number of women joining workforce, rapid rates of urbanization, westernization of lifestyles in emerging economies, and rising fashion consciousness are factors propelling growth in the global market for denim jeans [3]."
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