Sustainability is no longer just a trend but a core business strategy in the garment industry [1][2]. Consumers are increasingly prioritizing eco-friendly and ethically made clothing, and manufacturers are adapting by choosing sustainable fabrics like organic cotton, recycled polyester, and biodegradable textiles [1][3]. Brands like Patagonia and Eileen Fisher are leading examples, offering products made from recycled materials while ensuring fair wages for workers [1][3].
The industry is also seeing a rise in circular fashion models, encouraging recycling and upcycling initiatives to minimize waste [1]. Technologies like 3D printing, digital fabric printing, and automation can reduce waste and energy consumption [3].
Prithivi, Founder of Trazenie, highlights the sustainability principles that brands should follow: “Embrace the concept of quality over quantity and invest in durable, timeless pieces. Give new life to old garments through creative upcycling and repurposing techniques. Opt for fabrics made from organic, biodegradable, and sustainably sourced materials [4]."
Sources:
- Fibre2Fashion [4]
- Kozanteks Textile [1]
- Shanghai Garment [2]
- Global Textile Times [3]
- Maker's Row [11]
- GreyB [12]
